Media Training Lab for Healthcare Professionals:
Get the Media Training You Need in 7 Weeks to Excel in Your Career, Attract More Patients, Increase Followers on Social Media, Gain Trust, and Land a Message that Could Go Viral
Led by Three-Time Emmy Award-Winning and Experienced Healthcare Media Expert, Kathryn Janicek
Media Training Lab for Healthcare Professionals:
Get the Media Training You Need in 7 Weeks to Excel in Your Career, Attract More Patients, Increase Followers on Social Media, Gain Trust, and Land a Message that Could Go Viral
Led by Three-Time Emmy Award-Winning and Experienced Healthcare Media Expert, 
Kathryn Janicek
"Kathryn Janicek is a seasoned media expert who has helped me take my professional speaking, branding, image, and media presence to the next level. I most appreciate her intelligence, vast knowledge, key contacts, keen insight, and candor.”

Joyce Marter, LCPC 
National Speaker, Author & Midwest Chair of the American Counseling Association

From The Desk Of Kathryn Janicek:

After 25 years of experience, including as an Executive Producer, Vice President of News at a National News Network, and as a Media Trainer personally coaching CEOs, Entrepreneurs, and Professionals across all walks of life…
I'm peeling back the curtain to share...
My experience allowed me to develop incredible tools, techniques, and strategies for Healthcare Professionals to ensure that you can:
  • Confidently show up in online media interviews while owning the platform
  • Stand out in your online and in-person conferences to get your message across
  • Smoothly transition to TeleMedicine to grow your practice and keep up with demand
  • Understand and prepare viral sound bites to get your message out
  • Respond to those tricky “gotcha” questions with confidence and ease
  • And, effortlessly keep your audience coming back for more
Now more than ever, the importance of being visible and heard is not just a desire, it’s a necessity.
 
When you show up at your best in the media, you can get thousands (even millions) of dollars in free publicity. 
Free publicity + your message = 
helping more people = having more impact =
living with more meaning
Imagine… 
Being one of the medical and healthcare media rock stars you see every single day answering tough questions on the news while still managing to bridge the conversation to the message you want to deliver. 
 
Imagine never getting nervous again during an interview -- and instead, feeling calm and collected knowing you’re going to knock it out of the park. 

You’re a scientist, you set out to cure illnesses, save lives, and help people become healthier. 
Yet you now know in our age of information overload you need...
Strong Online presence 
and visibility in the media
Especially if you want to propel yourself through the ranks to become a:
  • Hospital Administrator
  • Chief Medical Officer
  • Department Head
  • Member of the Board
  • Large Private Practice
  • Or move up in your Professional Organization 
With the right coaching
you can!
  • Learn how to quickly calm your nerves
  • Project unparalleled confidence
  • Deliver your message to your audience clearly and professionally
  • Land media appearances one after the other, seamlessly
  • Control the interview and lead the dialogue exactly where you want it
  • Easily field a tricky question and then move the reporter’s attention to your message
You are the expert the reporters are constantly searching for to feature as their next big story.

It’s time to let your expertise shine… 
And, I can show you how...

From The Desk Of Kathryn Janicek:

After 25 years of experience, including as an Executive Producer, Vice President of News at a National News Network, and as a Media Trainer personally coaching CEOs, Entrepreneurs, and Professionals across all walks of life…
I am peeling back the curtain to share.
I have developed incredible tools, techniques, and strategies for Healthcare Professionals to ensure that you can:
  • Confidently show up in online media interviews while owning the platform
  • Stand out in your online and in-person conferences to get your message across
  • Smoothly transition to TeleMedicine to grow your practice and keep up with demand
  • Understand and prepare viral sound bites to get your message out
  • Respond to those tricky “gotcha” questions with confidence and ease
  • And, effortlessly keep your audience coming back for more
Now more than ever, the importance of being visible and heard is not just a desire, it’s a necessity.
 
When you show up at your best in the media, you can get thousands (even millions) of dollars in free publicity. 
Free publicity + your message = 
helping more people = having more impact =
living with more meaning
Imagine… 
Being one of the medical and healthcare media rock stars you see every single day answering tough questions on the news while still managing to bridge the conversation to the message they want to deliver. 
 
Imagine never getting nervous again during an interview -- and instead, feeling calm and collected knowing you’re going to knock it out of the park. 

You’re a scientist, you set out to cure illnesses, save lives, and help people become healthier. 
Yet you now know in our age of information overload you need...
Strong Online presence 
and visibility in the media.
Especially if you want to propel yourself up through the ranks to become a:
  • Hospital Administrator
  • Chief Medical Officer
  • Department Head
  • Member of the Board
  • Grow a Private Practice
  • Or Move Up in Your Professional Organization 
With The Right Coach You Can!
  • Learn how to quickly calm your nerves
  • Project unparalleled confidence
  • Deliver your message to your audience clearly and professionally
  • Land media appearances one after the other, seamlessly
  • Control the interview and lead the dialogue exactly where you want it
  • Easily field a tricky question and then move the reporter’s attention to your message
You are the expert the reporters are constantly searching for to feature as their next big story.

It’s time to let your expertise shine… 
And, I can show you how.

First, allow me to formally introduce myself…

I’m Kathryn Janicek

I have trained news teams (and still do) across the United States as an Executive Producer, Producer, and Vice President of News at a National News Network.

I’ve been on the other side of the microphone too. I reported for TV stations, and was the spokesperson for a major law enforcement agency.

But more recently, as a result of my current focus on Healthcare Professionals, I am a Media Trainer for:
  • The American Dental Association
  • The College of American Pathologists
  • The American Society of Plastic Surgeons
  • Hospitals
  • Physicians across the United States
Even though I’m a three-time Emmy-winning Executive Producer in News and Social Media, with two Associated Press Awards, I still have to take my own advice to stay calm and collected on air
(I used to break out in hives before I got on camera!)
I’ve seen (and lived through) the good, the bad, and the ugly... and I’ve helped countless people with self-esteem issues to project -- and feel -- confident.
My daily focus is 
Preparing My Clients
I coach them for media interviews, expert panels, keynotes, streaming interviews, podcasts, Facebook and Instagram Lives -- and more recently since the pandemic, TeleMedicine.

But… I understand working with me one on one, or hiring me to train your entire team, may not be an option for you.
And, to be frank, my clientele and demand have grown so rapidly that booking time with me is becoming nearly impossible. 

Which is exactly why I PACKED my best techniques, insights, proven strategies -- including resources and quick reference guides -- into this seven-week media training that you can complete from your home or office... starting now.

First, allow me to formally introduce myself…

I’m Kathryn Janicek

I have trained news teams (and still do) across the United States as an Executive Producer, Producer, and Vice President of News at a National News Network.

I’ve been on the other side of the microphone too. I’ve reported for TV stations and was the spokesperson for a major law enforcement agency.

But more recently, as a result of my current focus on Healthcare Professionals, I am a Media Trainer for:
  • The American Dental Association
  • The College of American Pathologists
  • The American Society of Plastic Surgeons
  • Hospitals
  • Physicians across the United States.
Even though I’m a three-time Emmy-winning Executive Producer in News and Social Media, with two Associated Press Awards as well, I still have to take my own advice to stay calm and collected on air
(I used to break out in hives before I got on camera!)
I’ve seen (and lived through) the good, the bad, and the ugly... and I’ve helped countless people with self-esteem issues to project -- and feel -- confident.
My daily focus is 
Preparing My Clients
For media interviews, expert panels, keynotes, streaming interviews, podcasts, Facebook and Instagram Lives -- and more recently since the pandemic, TeleMedicine.

But… I understand working with me one on one, or hiring me to train your entire team, may not be an option for you.
And, to be frank, my clientele and demand have grown so rapidly that booking time with me is becoming nearly impossible. 

Which is exactly why I PACKED my best techniques, insights, proven strategies -- including resources and quick reference guides -- into this seven-week media training that you can complete from your home or office... starting now.
...
...
Module

01

Conquering Your Mind: 
The Roadblocks Holding You Back

Module

01

How To Edit Your Mindset To Land 
Media Opportunities

In this module, we will explore your background to help you understand how your expertise is of value to the media. You’ll identify what you have to share with the media so you know the right approach to take. By the end of this module, you will know what sets you apart and what makes you and your organization interesting enough for a story to pitch to the media. You’ll also learn how to break through mindset roadblocks that might be holding you back from your goals.  

We’ll dive into:

  • Establishing why you ARE the right expert  to tell the story.
  • Breaking down common concerns before a media appearance: being disliked, appearing unattractive, not being prepared, and grabbing too much attention -- and how to resolve those feelings and become a medical media rock star.
  • How to start saying YES to more panels, conferences, and speaking engagements to raise your profile. (Seizing more opportunities = more confidence.)
  • Setting up your LinkedIn profile (the right way) to be ready to share with the media.
  • PLUS you’ll clarify and define your goals for media appearances with our own Media Wish List Worksheet.
In this module, we will explore your background to help you understand how your expertise is of value to the media. You’ll truly identify what you have to share with the media so you know the right approach to take. By the end of this module, you will know what sets you apart and what makes you and your organization interesting enough for a story to pitch to the media. You’ll also learn how to break through mindset roadblocks that might be holding you back from your goals.  

We’ll dive into:

  • Establishing why you ARE the right expert for the media to tell your story (or your hospital or organization’s story).
  • Breaking down common concerns before a media appearance: afraid of being disliked, appearing unattractive, not being prepared, and grabbing too much attention -- and how to resolve those feelings and become a medical media rock star.
  • How to start saying YES to more panels, conferences, and speaking engagements to raise your profile. (Seizing more opportunities = more confidence.)
  • Setting up your LinkedIn profile (the right way) to be ready to share with the media.
  • PLUS you’ll get clear on and define your goals for media appearances with our own Media Wish List Worksheet.
Module

02

What Makes A Great Story And Showcases You As A Medical Media Rock Star?

Module

02

What Makes A Great Story And Showcases You As A Medical Media Rock Star?

You may not realize that the things you do on a daily basis are NEWS. (We work with healthcare experts, police, fire -- and this is a common view.) You went into healthcare to make a difference, but then you sometimes forget because it becomes commonplace for you - that what you do is amazing. This module covers what reporters in various types of media need each day to inform and entertain their audiences. And quite honestly to sell their stories. You’ll get storytelling basics - like character, plot, setting, and conflict, and how these translate into each type of media. I will give you an insider’s view of the reporter’s workflow, so you understand deadlines and why being available at the right time is so important. 

We’ll learn:

  • What reporters, producers, writers, and editors think is a good story.
  • How to use storytelling to get your message across and gain trust with the audience.
  • What makes a great sound bite or quote.
  • Why numbers help make a great story (statistics).
  • What kinds of video, images, and interviews to look for to help the reporter.
  • PLUS you’ll receive a Good Story Checklist and Worksheet so you can always deliver stories that generate buzz.
You may not even know that the things you do on a daily basis are NEWS. We work with healthcare experts, police, fire -- and this is so common. You went into healthcare to make a difference, but then you sometimes forget because it becomes too commonplace for you - that what you do is amazing. This module covers what reporters in various types of media need each day to inform and entertain their audiences. And quite honestly to sell their stories. You’ll get storytelling basics - like character, plot, setting, and conflict and how these translate into each type of media. It will give you an insider’s view of the reporter’s workflow, so you understand deadlines and why being available at the right time is so important. 

We’ll learn:

  • What reporters, producers, writers, and editors think is a good story.
  • How to use storytelling to get your message across and gain trust with the audience.
  • What makes a great sound bite or quote.
  • Why numbers help make a great story (statistics).
  • What kinds of video, images, and interviews to look for to help the reporter.
  • PLUS you’ll receive a Good Story Checklist and Worksheet so you can always deliver stories that generate buzz.
Module

03

Your Prescription For Landing The Big Media Moment

Module

03

Your Prescription For Landing The Big 
Media Moment

In this module, we will explore how to get in front of journalists by building a digital brand that attracts the media, tells your story, and builds you up as someone the media and your audience can trust and like.

We’ll dive into:

  • The importance of your digital brand and maintaining an active presence on social media, particularly Twitter— where journalists hang out, and LinkedIn.
  • Best practices for sharing news, commenting on journalists’ posts and pitching stories.
  • Why you need to get yourself on video right away and beat the deadline.
  • And whether or not you should ask for the questions in advance!
In this module, we will explore how to get in front of journalists by building a digital brand that attracts the media, tells your story, and builds you up as someone the media and your audience can trust and like. By the end of the module, you’ll have a roadmap for building up your digital brand and media strategy.

We’ll dive into:

  • The importance of your digital brand and maintaining an active presence on social media, particularly Twitter— where journalists hang out, and LinkedIn.
  • Best practices for sharing news, commenting on journalists’ posts and pitching stories.
  • Why you need to get yourself on video right away and beat the deadline.
  • And whether or not you should ask for the questions in advance!
Module

04

Delivering Like THE Healthcare Expert

Module

04

Delivering Like THE Healthcare Expert

In this module, we will identify the areas where you can level up your speaking skills and expertise, sound like the expert you are, and clearly articulate your message. By the end of the module, you’ll be prepared to deliver your message with increased confidence.

We’ll dive into:

  • The importance of building rapport with the reporter before the interview.
  • What bridging is and how you can use it to avoid tricky “gotcha” questions that so often trip up public figures (including your top 10 worst questions).
  • What you can do to become memorable with the audience to start building a buzz and creating a demand for your knowledge and presence.
  • How to stop saying um, ah, and like… 
  • Why you are always being interviewed even after the camera’s off and how to navigate it all.
  • How and when to use “No Comment” and “Off the Record.”
  • PLUS I will share actual scripts you can use until you gain the confidence and tactics to fly on your own.
In this module, we will identify the areas where you can level up your speaking skills and expertise, sound like the expert you are, and clearly articulate your message. By the end of the module, you’ll understand your crutch words and be prepared to deliver your message with increasing confidence.

We’ll dive into:

  • The importance of building rapport with the reporter before the interview.
  • What bridging is and how you can use it to avoid tricky “gotcha” questions that so often trip up public figures (including the top 10 worst questions I see everyday to prepare for).
  • What you can do to become memorable with the audience to start building a buzz and creating a demand for your knowledge and presence.
  • How to stop saying um, ah, and like… (And what words to use in place.)
  • Why you are always being interviewed even after the camera’s off and how to navigate it all.
  • How and when to use “No Comment” and “Off the Record.”
  • PLUS I will share actual scripts you can use until you gain the confidence and tactics to fly on your own.
Module

05

Look And Sound Like The Trustworthy Healthcare Expert The Media Wants To Book And Rebook

Module

05

Look And Sound Like The Trustworthy Healthcare Expert The Media Wants To Book And Rebook

In this module, we will explore how 80% of your communication comes from non-verbals. That means, 80% is based on your physical appearance. By the end of the module, you'll walk away with a solid understanding of how to level up your appearance, delivery, and body language to create more trust with both the media and your audience.

We’ll dive into:

  • How to get calm and focused so you look and sound like THE expert.
  • How minor tweaks to your body language can help you deliver a more convincing message.
  • What to wear on TV with my On-Camera Checklist and Guides.
  • How to look and sound healthy (so the audience trusts you.)
  • How to control facial expressions and your physical appearance so you feel more confident as you deliver your message.
In this module, we will explore how 80% of your communication comes from non-verbals. That means, 80% is based on your physical appearance. By the end of the module, you will walk away with a solid understanding of how to level up your appearance, delivery, and body language to create more trust with both the media and your audiences.

We’ll dive into:

  • How to get calm and focused so that you appear authoritative and can speak articulately.
  • How minor tweaks to your body language can help you deliver a more convincing message.
  • What to wear on TV with my On-Camera Checklist and Guides.
  • How to look and sound healthy - so the audience trusts you.
  • How to control facial expressions and your physical appearance so that you feel more confident as you deliver your message.
Module

06

TeleMedia Interviews! How To Create The Best In-Office And At-Home Media Sets

Module

06

TeleMedia Interviews! How To Create The Best In-Office And At-Home Media Sets

In this module, you’ll tap into my 20+ years of TV experience to explore how a good set and quality technology will level up the way you appear to the media and your audience. The wrong lighting and background can distract your audience -- and your message will not be remembered. By the end of the module, you’ll identify areas you need to upgrade and how to actually do it!

We’ll dive into:

  • How the right desk and computer placement, lighting, and background can make you look like the most trustworthy expert in your field.
  • What tech you absolutely need in order to offer high-quality sound and video - and not leave you embarrassed.
  • How to prepare for your interview from a technical standpoint.
  • A battle tested on-camera pre-interview checklist I use to this day to set you up for success.
  • A little friendly trick I use to keep from embarrassing interruptions… (Hello colleagues or family!!)
In this module, you’ll tap into my 20+ years of TV experience to explore how a good set and quality technology will level up the way you appear to the media and your audience. The wrong lighting and background can embarrass you and make you look really inexperienced. By the end of the module, you’ll identify areas you need to upgrade and how!

We’ll dive into:

  • How the right desk and computer placement, lighting, and background can make you look like the most trustworthy expert in your field.
  • What tech you absolutely need in order to offer high-quality sound and video - and not leave you embarrassed.
  • How to prepare for your interview from a technical standpoint.
  • The best on-camera pre-interview checklist I use to this day to set you up for success.
  • A little friendly trick I use to keep from embarrassing interpretations… (Hello colleagues or family!!)
Module

07

You Landed the Media Hit (You Were Great) - Now What?

Module

07

You Landed the Media Hit (You Were Great) - Now What?

In this module, you’ll learn how to get the biggest bang for your buck after landing the media interview. You will know how to share your interview (where and frequency), and how to get the attention of patients, administration, boards, and your professional associations.

We’ll dive into:

  • Why it’s important to strategically share these big media hits.
  • How to thank the journalist and build a relationship so you’re featured over and over again.
  • How to use your media hits to be seen as the top healthcare expert, to be noticed by your administration, to attract more patients, and to move up in your career.
  • A content calendar and sample social media posts I have implemented for clients and experienced success with time and time again.
In this module, you’ll learn how to get the biggest bang for your buck after landing the media interview. You will know how to share your interview (where and frequency), and how to get the attention of patients, administration, boards, and your professional associations.

We’ll dive into:

  • Why it’s so important to share these big media hits.
  • How to thank the journalist and build a relationship so you’re featured over and over again.
  • How to use your media hits to be seen as the top healthcare system, to be noticed by your administration, to attract more patients, and to move up in your career.
  • A content calendar and some sample social media posts I have seen work time and time again.

At the end of this 7-week training you will walk away with

Confidence
As you show up more confidently personally and professionally, you’ll also achieve more of your professional goals faster than you ever dreamed.
Tools
You will receive numerous helpful, life changing tools that I have created over my 20 years of helping other healthcare professionals like yourself.

Clarity
You will no longer be stuck in the guessing game. Stand Out! will shine light on everything you need to know to master the game of media appearances. 

Roadmap
This training gives you a roadmap to the top. If you are ready and willing to launch your career into the stratosphere, all you need to do is implement these tactics and strategies. 

At the end of this 7-week training you will walk away with...

Confidence
You will walk away with utter and true confidence that will lead to a ripple effect across the rest of your life. As you show up more confidently personally and professionally, you’ll also achieve more of your professional goals faster than you ever dreamed.
Tools
You will receive numerous helpful, life changing tools that I have created over my 20 years of helping other healthcare professionals like yourself.
Clarity
You will no longer be stuck in the guessing game. Stand Out! will shine light on everything you need to know to master the game of media appearances. 
Roadmap
This training is a true roadmap to the top. If you are ready and willing to launch your career into the stratosphere, all you need to do is show up and implement these tactics and strategies. 

PLUS: These incredible bonuses when you join now!

Media Training Certification (Value $797)

Share your certification on LinkedIn to become recognized as a media-trained expert. The media may choose you over someone else who isn’t trained. This is a great way to stand out. We will send you your badge upon completion.

Media Training Lab Coat Pocket Guide (Value $497)

This includes all of the most valuable tools from your training. You can reference it quickly before media interviews.

Media Value Calculator (Value $97)

This tool will help you (and your colleagues) understand the potential media reach and how much it is worth in advertising dollars.

Nailing Interviews: Performance and Voice Expert Training Video (Value $197)

Our performance and voice expert shows you two quick vocal exercises to help you sound better in any interview. These work great for TV, radio, podcasts, keynote presentations, and job interviews!

Ranking In Google: Web expert training video (Value $197)

Whether you’re the CEO of a healthcare system or a private practitioner, you need to come up quickly in a Google search. I’ve seen this help doctors attract more patients, make more money, and gain the attention of other journalists. Our web expert will show you how.

Gaining Trust With Your Audience: Training Video (Value $297)

Living a life that makes you look and sound healthy is critical to gaining the trust of your audience. In this behind the scenes interview with a Functional Health Doctor you will learn key strategies and techniques you can implement immediately.

 PLUS: These incredible bonuses when you join now!

Media Training Certification (Value $797)

Share your certification on LinkedIn to become recognized as a media-trained expert. The media may choose you over someone else who isn’t trained. This is a great way to stand out. We will send you your badge upon completion.

Media Training Lab Coat Pocket Guide (Value $497)

This includes all of the most valuable tools from your training. You can reference it quickly before media interviews.

Media Value Calculator (Value $97)

This tool will help you (and your colleagues) understand the potential media reach and how much it is worth in advertising dollars.

Nailing Interviews: Performance and Voice Expert Training Video (Value $197)

Our performance and voice expert shows you two quick vocal exercises to help you sound better in any interview. These work great for TV, radio, podcasts, keynote presentations, and job interviews!

Ranking In Google: Web expert training video (Value $197)

Whether you’re the CEO of a healthcare system or a private practitioner, you need to come up quickly in a Google search. I’ve seen this help doctors attract more patients, make more money, and gain the attention of other journalists. Our web expert will show you how.

Gaining Trust With Your Audience: Training Video (Value $297)

Living a life that makes you look and sound healthy is critical to gaining the trust of your audience. In this behind the scenes interview with a Functional Health Doctor you will learn key strategies and techniques you can implement immediately.
  • Stand Out! The Media Training Rx for Healthcare Professionals (Including 15 Videos + Tools & Resources) (Value $15,000)
  • Unlimited Online Portal Access (Value $997)
  • BONUS: Media Training Certification (Value $797)
  • BONUS: Media Training Coat Pocket Guide (Value $497)
  • BONUS: Media Value Calculator (Value $97)
  • BONUS: Nailing Interviews: Performance and Voice Expert Training Video (Value $197)
  • BONUS: Ranking in Google: Web Expert Training Video (Value $197)
  • BONUS: Gaining Trust With Your Audience Training Video (Value $297)
  • 7-Week Media Training (Including 15 Videos + Tools & Resources) (Value $15,000)
  • Unlimited Online Portal Access (Value $997)
  • BONUS: Media Training Certification (Value $797)
  • BONUS: Media Training Coat Pocket Guide (Value $497)
  • BONUS: Media Value Calculator (Value $97)
  • BONUS: Nailing Interviews: Performance and Voice Expert Training Video (Value $197)
  • BONUS: Ranking in Google: Web Expert Training Video (Value $197)
  • BONUS: Gaining Trust With Your Audience Training Video (Value $297)
Total Value: $18,079
Today's Price: $1,997
  • Stand Out! The Media Training Rx for Healthcare Professionals (Including 15 Videos + Tools & Resources) (Value $15,000)
  • Unlimited Online Portal Access (Value $997)
  • BONUS: Media Training Certification (Value $797)
  • BONUS: Media Training Coat Pocket Guide (Value $497)
  • BONUS: Media Value Calculator (Value $97)
  • BONUS: Nailing Interviews: Performance and Voice Expert Training Video (Value $197)
  • BONUS: Ranking in Google: Web Expert Training Video (Value $197)
  • BONUS: Gaining Trust With Your Audience Training Video (Value $297)
Total Value: $18,079
Today's Price: $1,997

are you Ready To Become The Media’s Go-To Medical Or Healthcare Expert?

I created three different options to suit YOUR unique learning style.

Are you a lone wolf who likes to go at your own pace and keep yourself accountable?

Or are you someone who thrives in a community environment and loves bouncing questions off other people?

Whichever option makes the most sense for you, once you click the "Start Today" button below you'll be taken to our secure checkout. Upon registration, you'll receive an email with instructions on how to login to your learning portal to gain instant access to Module 1: How To Edit Your Mindset To Land 
Media Opportunities.

If you have any questions along the way, our team is here to help access the content, and to ensure you get the most out of the program.

which Learning Style Suits you best?

Self Paced Media Course

  • Stand Out! The Media Training Rx for Healthcare Professionals (Including 15 Videos + Tools & Resources) 
  • Unlimited Online Portal Access
  • 6 Powerful Bonuses (Including Media Training Certification, Coat Pocket Guide, Media Value Calculator, and Training Videos)

$1997

One-Time Investment

Self Paced Media Course + Coaching

  • Stand Out! The Media Training Rx for Healthcare Professionals (Including 15 Videos + Tools & Resources) 
  • Unlimited Online Portal Access
  • 6 Powerful Bonuses (Including Media Training Certification, Coat Pocket Guide, Media Value Calculator, and Training Videos)
  • Private LinkedIn Group
  • 6 LIVE Q&A Sessions

$2497

One-Time Investment

Self Paced Media Course + VIP Access

  • Stand Out! The Media Training Rx for Healthcare Professionals (Including 15 Videos + Tools & Resources) 
  • Unlimited Online Portal Access
  • 6 Powerful Bonuses (Including Media Training Certification, Coat Pocket Guide, Media Value Calculator, and Training Videos)
  • Private LinkedIn Group
  • 6 LIVE Q&A Sessions
  • Personal Feedback on 2 Videos

$2997

One-Time Investment
Corporate training available for your leadership team. Contact for pricing.
  • 100% Safe and Secure Checkout
Payment processed through secure gate network

So Are you Ready To Become The Media’s Go-To Medical Or Healthcare Expert?

I created three different options to suit YOUR unique learning style.

Are you a lone wolf who likes to go at your own pace and keep yourself accountable?

Or are you a someone who thrives in a community environment and loves bouncing questions off other people?

Whichever option makes the most sense for you, once you click the "Start Today" button below you'll be taken to our secure checkout. Upon registration, you'll receive an email with instructions on how to login to your learning portal to gain instant access to Module 1: How To Edit Your Mindset To Land 
Media Opportunities.

If you have any questions along the way, our team is here to help access the content, and to ensure you get the most out of the program.

Which learning style suits you best?

Self Paced Media Training Course

  • Stand Out! The Media Training Rx for Healthcare Professionals (Including 15 Videos + Tools & Resources) 
  • Unlimited Online Portal Access
  • 6 Powerful Bonuses (Including Media Training Certification, Coat Pocket Guide, Media Value Calculator, and Training Videos)

$1997

One-Time Investment

Self Paced Media Training Course + Coaching

  • Stand Out! The Media Training Rx for Healthcare Professionals (Including 15 Videos + Tools & Resources) 
  • Unlimited Online Portal Access
  • 6 Powerful Bonuses (Including Media Training Certification, Coat Pocket Guide, Media Value Calculator, and Training Videos)
  • Private LinkedIn Group
  • 6 LIVE Q&A Sessions

$2497

One-Time Investment

Self Paced Media Training Course + VIP Access

  • Stand Out! The Media Training Rx for Healthcare Professionals (Including 15 Videos + Tools & Resources) 
  • Unlimited Online Portal Access
  • 6 Powerful Bonuses (Including Media Training Certification, Coat Pocket Guide, Media Value Calculator, and Training Videos)
  • Private LinkedIn Group
  • 6 LIVE Q&A Sessions
  • Personal Feedback on 2 Videos

$2997

One-Time Investment
Corporate training available for your leadership team. Contact for pricing.
  • 100% Safe and Secure Checkout
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Here’s what people are saying…

“When I am on set, whether television or radio, I know I’m prepared because she prepared me! I know I’m in good hands.”






Dr. Lynn O’Connor, M.D., M.P.H., F.A.C.S., F.A.S.C.R.S
Colorectal Surgeon, National Speaker, Author
“Kathryn is devoted to bringing out the best in every client I send her way and has on multiple occasions converted the camera shy to a person ready to go head to head with the toughest journalist. I can't recommend Kathryn enough for anyone who wants to present themselves to the media and a national audience in the best possible light.”
Lilian Raji
PR Executive
When I need the best in Chicago for media coaching, executive production, TV production/personality or scripting, editing and telling “THE STORY”; I go to Kathryn Janicek! There is no one else in the country I would rely on for my media and production strategies than Kathryn.
Michael Ziener
Executive Nonprofit Leader, Navy Veteran, Consultant and Public Speaker

Here’s what people are saying…

“When I am on set, whether television or radio, I know I’m prepared because she prepared me! I know I’m in good hands.”

Dr. Lynn O’Connor, M.D., M.P.H., F.A.C.S., F.A.S.C.R.S
Colorectal Surgeon, National Speaker, Author
“Kathryn is devoted to bringing out the best in every client I send her way and has on multiple occasions converted the camera shy to a person ready to go head to head with the toughest journalist. I can't recommend Kathryn enough for anyone who wants to present themselves to the media and a national audience in the best possible light.”
Lilian Raji
PR Executive
When I need the best in Chicago for media coaching, executive production, TV production/personality or scripting, editing and telling “THE STORY”; I go to Kathryn Janicek! There is no one else in the country I would rely on for my media and production strategies than Kathryn.
Michael Ziener
Executive Nonprofit Leader, Navy Veteran, Consultant and Public Speaker

FAQ

When will I have access to the material?
You’ll have access to the Getting Started Module and Module 1 immediately. The remaining modules will be released each week. You'll have access to the training materials forever.

How much time should we set aside per week?
Every individual will go at their own pace, but you should expect to set aside an hour per week to complete each module. If you have the time to spend more on the worksheets and other activities -- it will pay off!
How do I ask questions or get feedback 
during the program?
You absolutely can get feedback and ask questions! This is why I added Group Q&A calls for your benefit. You can submit your questions for our Live Q&A Calls by emailing hello@kathrynjanicek.com. We’re happy to help!
Do I need to have any previous experience or training?
No! Everything you need to succeed in the media is crafted into this training. In order, to the point, and just what you need to figure this out once and for all.
Does this training require anything before 
joining (ie. equipment, tech, social media)?
Absolutely not! A computer or smartphone is all you need to get started. Of course, as we go through the models, I will mention various things as best practices and what I have seen work from my other clients. You can implement and invest in things as you see fit.
How long is the program?
The training is 7 weeks which represents 7 modules but also keep in mind I added a few goodies as bonuses!


FAQ

When will I have access to the material?
You’ll have access to the Getting Started Module and Module 1 upon joining. The remaining modules will be released each week. You will have access to the course materials forever.

How much time should we set aside per week?
Every individual will go at their own pace, but you should expect to set aside an hour per week to complete each module. If you have the time to spend more on the worksheets and other activities -- it will pay off!
How do I ask questions or get feedback during the program?
You absolutely can get feedback and ask questions! This is why I added Group Q&A calls for your benefit. You can submit your questions for our Live Q&A Calls by emailing hello@kathrynjanicek.com. We’re happy to help!
How long is the program?
The training is 7 weeks which represents 7 modules but also keep in mind I added a few goodies as bonuses!


Does this training require anything before joining (ie. equipment, tech, social media)?
Absolutely not! Assuming you have a computer or smartphone, that is all you need to get started. Of course, as we go through the models, I will mention various things as best practices and what I have seen work from my other clients. You can implement and invest in things as you see fit for yourself.
How long is the program?
The training is 7 weeks which represents 7 modules but also keep in mind I added a few goodies as bonuses!


  • Stand Out! The Media Training Rx for Healthcare Professionals (Including 15 Videos + Tools & Resources) (Value $15,000)
  • Unlimited Online Portal Access (Value $997)
  • BONUS: Media Training Certification (Value $797)
  • BONUS: Media Training Coat Pocket Guide (Value $497)
  • BONUS: Media Value Calculator (Value $97)
  • BONUS: Nailing Interviews: Performance and Voice Expert Training Video (Value $197)
  • BONUS: Ranking in Google: Web Expert Training Video (Value $197)
  • BONUS: Gaining Trust With Your Audience Training Video (Value $297)
  • Stand Out! The Media Training Rx for Healthcare Professionals (Including 15 Videos + Tools & Resources) (Value $15,000)
  • Unlimited Online Portal Access (Value $997)
  • BONUS: Media Training Certification (Value $797)
  • BONUS: Media Training Coat Pocket Guide (Value $497)
  • BONUS: Media Value Calculator (Value $97)
  • BONUS: Nailing Interviews: Performance and Voice Expert Training Video (Value $197)
  • BONUS: Ranking in Google: Web Expert Training Video (Value $197)
  • BONUS: Gaining Trust With Your Audience Training Video (Value $297)
Total Value: $18,079
Today's Price: $1,997

Why I Want This For You 

I have seen firsthand the value of media training for healthcare professionals. 

It’s what separates the good from the great and it can launch your career into the stratosphere.
I know you're already an expert in your field, and with my coaching you can build relationships with media contacts, develop your digital brand, and confidently show up on screen.
With all of this you will also begin to notice something even more beautiful, that you can't put a price on...

Your increased confidence will lead to a ripple effect across the rest of your life. 

As you show up more confidently personally and professionally...

you’ll also achieve more of your goals

faster than you ever dreamed.

Whatever it is that brought you here...

Whether you’re seeking more visibility for your cause, to command a higher salary, to create greater demand for your services, to appear and sound more trustworthy, or to transform your career trajectory…
You're in the right place. 

If you do nothing and make zero changes, you’ll continue on your current path. 

However, if you dive in with me, I am confident that you’ll start seeing the possibilities unfold.

Are you ready to take that next step?

See you inside,

Why I Want This For You 

I have seen firsthand the value of media training for healthcare professionals. 

It’s what separates the good from the great and can launch your career into the stratosphere.
I know you are already an expert in your field, but with the advice in this training, you can build relationships with media contacts, develop your digital brand, and confidently show up on screen.
With all of this you will also begin to notice something even more beautiful, that you cannot put a price on...

Your increased confidence will lead to a ripple effect across the rest of your life. 

As you show up more confidently personally and professionally...

you’ll also achieve more of your goals

faster than you ever dreamed.

Whatever it is that brought you here, whether you’re seeking more visibility for your cause, an avenue to command a higher salary, greater demand with patients, appear and sound more trustworthy, or transform your career trajectory…
That’s what I want for you. If you do nothing and make zero changes, you’ll continue on your current path. 

However, if you dive in with me, I feel confident that you’ll start seeing the possibilities unfold.

Are you ready to take that next step?

See you inside,
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© 2021 Kathryn Janicek | All Rights Reserved